Russian theatre-goers are to be allowed to vote with their wallets in an experiment that will allow them to reclaim part of the price of the ticket if they decide they did not like the performance, media reported yesterday.
Several of Moscows most prestigious theatre-houses including the Mossoviet, the Vakhtangov, the Mayakovsky and the Satirikon theatres are taking part in the experiment which starts Wednesday, the RIA Novosti news agency said. Under the scheme, spectators entering the theatre will be given a questionnaire and an envelope containing six banknotes of 10 rubles (11 fils) each. After the show they will be invited to fill in the questionnaire and return the envelope with as many or as few banknotes as they fancy. If they particularly like the performance, they may even, if they wish, express their appreciation by adding to the envelope. The results of a pilot experiment last month at the Hermitage and Meyerhold theatres showed that people were prepared to pay more if they like a play, though the shows in these cases were by two of Moscows top directors, Mikhail Levitin and Valery Fokin. The scheme, known as Theatron, is the brainchild of Alexander Dolgin, a professor at Moscow Higher School of Economics, who sees it as a device for introducing a stronger market-force element into the theatre economy.
Публикации о Фонде
Публикации о Проекте "Театрон"
Публикации о Проекте "Синема"