, Dolgin A.
Works of art are valuable because they open for an individual ways to manage the quality of personal time. If the play lasted 3 hours, it does not mean that all that time was of high quality, meaning it was interesting to you. But if the art is “genuine” — it “forces” the spectator into its inner circle, into its story. By living “someone else’s” story we extend our own life, not the outer (astronomic), but its inner plain. Therefor, art is a tool for managing the quality of time, which means that it should be measured according to the way it affects the time. Art markets should be understood as time markets.
But it what form should the experience be expressed that it would make it possible to decode and would make sense to adopt? For the purpose of exchange, the experience of artistic interaction can and should be summarized in a number – most condense, but informative system. Importantly, what should be summarized is exactly the quality of time.
The task of collective grading of the time quality does not differ from the task of ranking any other goods. The later is most often is solved by money and price – which is nothing but the will of a number of subjects as an equivalent to the number of goods and energy spent. Nobody ever knows exactly how the other perceives quality; nevertheless in a course of many transactions goods acquire a steady rating which normalizes it according to its value. Like with the artistic sphere this does not mean that everyone is guaranteed to “extract” the value in the same quantity. The price just expresses the potential value, but realization of it is in the hands of the individual.